HIAF Pop-Up Activations

SATURDAYS · LODI & SACRAMENTO

House music. Local flavor. A moment worth sharing.

We love collaborating with small coffee shops, bakeries, and independent businesses. Bring House Is A Feeling into your space for a pop-up activation that connects music, community, and your business’s story.

Good music. Great local food. Your kind of people.

Kat from HIAF smiling with a colorful bagel outdoors

Taking the “paid in bagels” part very seriously.

OUR FIRST COLLABORATION

Food, drinks & exposure

2-hour pop-up activation

Yes, we said exposure. DJs everywhere just rolled their eyes. This time, it’s on purpose.

For our first activation together, we trade two hours of music for food, drinks, and agreed social media exposure. Think posts, stories, tags, and cross-promotion between your business and HIAF.

We’ll agree on the exchange and social plans before confirming your Saturday. Let’s meet, make something fun, and see how the collaboration feels.

KEEP THE FEELING GOING

More activations, more connection

From $400 / 2 hours

Return activations for small businesses in the Lodi and Sacramento area start at $400 for two hours of music. Perfect for another café pop-up, a bakery morning, a shop celebration, or a community gathering.

Sound equipment, travel, longer sets, and social content or livestream production may add to the price. Larger brand activations receive a custom quote. We’ll agree on the full scope and price before booking.

IN YOUR SPACE & ON YOUR FEED

Give people a reason to stop by—and share

A HIAF activation brings house music and our Twitch community into the conversation around your business. It’s a chance to welcome familiar faces, introduce new people to your space, and create something worth posting about.

Let’s plan the social side together: tagged posts and stories, invitations to both communities, and moments that spotlight what makes your business special. If it fits the activation, we can talk about sharing the experience on Twitch, too. We’ll agree on content and promotion details together.

BEATS & BAGELS · SACRAMENTO

A little music can make a big day

We hosted two Beats & Bagels collaborations at Forgotten Bakery in Sacramento. The bakery reported its highest-grossing day in a year.

That’s the feeling we love: good music, great local food, and a community showing up for a small business. We’d love to create something with yours.

Watch our recap →
Watch Forgotten Bakery’s recap →

Kat and a Forgotten Bakery collaborator smiling at Beats and Bagels

Beats & Bagels at Forgotten Bakery, Sacramento.

Let’s activate your Saturday

DM us your preferred Saturday and time, your business name and location, and what you have in mind. Tell us about your space, expected crowd, and sound setup. For a first collaboration, share your food, drinks, and exposure ideas; for a return or brand activation, include your budget and social media goals.

DM HIAF to plan an activation →

Saturday activations in the Lodi and Sacramento area. Dates, setup, social plans, and any fees are confirmed together after your inquiry.

Meet the Twitch community →